Business - Articles

Innovative ways to enhance corporate social responsibility (more)

Vyomesh Joshi - The HP Way and Bottom Line Results

Vyomesh Joshi is an executive vice president at Hewlett-Packard who has helped lead the company to success over the past 25 years. In this audio lecture, Joshi discusses how HP is integrating social and environmental responsibility into its bottom line with efforts such as a program to retrieve and recycle 200 million pounds of used inkjet and LaserJet printer cartridge paraphernalia each year.

Corporate Social Responsibility - Bridging the Gap Panel

In the past few years, several international reporting standards have emerged. But are they actually changing corporate behavior? With particular emphasis on labor standards, this panel discussion explores the effectiveness of current efforts to monitor and improve labor conditions abroad, the role of verification groups, and practical challenges faced by companies in implementing guidelines.

From Marble to Formica

By Laura Beaudin

How the Union Bank of California attracts lower-income people to traditional banking.

Buying In or Selling Out?

By Dara O'Rourke

Socially responsible brands that merge with multinationals may be abandoning their principles

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Turning Conflict into Cooperation

By Peter Asmus, Hank Cauley, & Katharine Maroney

The Rainforest Action Network launched a consumer boycott of several Mitsubishi companies, leading to significant changes in the way the firm and many of its partners do business.

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The Other CSR

By Timothy M. Devinney, Patrice Auger, Giana Eckhardt, & Thomas Birtchnell 1

Consumers say they want to buy green products but they don't always follow through. There are, however, strategies corporations can take to increase sales of sustainable goods.

Expecting Returns - Bridging the Gap Conference

For years, many believed that socially responsible investments could simply not hold up to traditional investments. In this panel discussion from the Stanford 2005 Net Impact Conference, organized by the Stanford Business School, social capital market experts dispel the myths associated with socially responsible investing, and look toward the future of what is to come as more and more funds offer social choices.

Kent Thiry - From Demoralization to Living Community

DaVita is the largest independent provider in the United States of dialysis services to people with chronic kidney failure. In 2000, DaVita was being investigated by the SEC and sued by shareholders. In this audio lecture recorded at Bridging the Gap, the Stanford 2005 Net Impact conference, Kent Thiry explains how building community and shared values bumped DaVita's market capitalization to $3 billion and turned it into a leader in its field.

Nonprofit-Private Alliances - Bridging the Gap Panel

The corporate world is oftentimes approached for favors, but very few evolve into mutually beneficial alliances between nonprofits and private-sector companies. As described in this audio lecture, First Book's Kyle Zimmer and Disney executive Kathy Franklin explain what it takes to build a successful long-term strategic relationship.

The Next Social Leaders - Bridging the Gap Conference

In this panel discussion, social entrepreneur veteran Laura Scher and more recent entrants, Kirsten Gagnaire and Jenny Shilling Stein, offer advice on what it takes to create a successful for-profit or nonprofit organization with a social purpose. The key components, they agreed, are a strong leader, a clear social mission, consistency, and focus.