The Other CSR
Consumers say they want to buy green products but they don't always follow through. There are, however, strategies corporations can take to increase sales of sustainable goods.
Business - Articles
Innovative ways to enhance corporate social responsibility (more)
Podcast
Expecting Returns - Bridging the Gap Conference
For years, many believed that socially responsible investments could simply not hold up to traditional investments. In this panel discussion from the Stanford 2005 Net Impact Conference, organized by the Stanford Business School, social capital market experts dispel the myths associated with socially responsible investing, and look toward the future of what is to come as more and more funds offer social choices.
Podcast
Kent Thiry - From Demoralization to Living Community
DaVita is the largest independent provider in the United States of dialysis services to people with chronic kidney failure. In 2000, DaVita was being investigated by the SEC and sued by shareholders. In this audio lecture recorded at Bridging the Gap, the Stanford 2005 Net Impact conference, Kent Thiry explains how building community and shared values bumped DaVita's market capitalization to $3 billion and turned it into a leader in its field.
Podcast
Nonprofit-Private Alliances - Bridging the Gap Panel
The corporate world is oftentimes approached for favors, but very few evolve into mutually beneficial alliances between nonprofits and private-sector companies. As described in this audio lecture, First Book's Kyle Zimmer and Disney executive Kathy Franklin explain what it takes to build a successful long-term strategic relationship.
Podcast
The Next Social Leaders - Bridging the Gap Conference
In this panel discussion, social entrepreneur veteran Laura Scher and more recent entrants, Kirsten Gagnaire and Jenny Shilling Stein, offer advice on what it takes to create a successful for-profit or nonprofit organization with a social purpose. The key components, they agreed, are a strong leader, a clear social mission, consistency, and focus.
Podcast
Corporate Environmental Footprint - Bridging the Gap Conference
As the world awakens to the challenges of global warming and water shortages, corporations slowly recognize the reduction of their environmental footprint as a significant component of corporate social responsibility. This panel discussion explores some of the leading corporate initiatives toward environmental sustainability.
Podcast
Greening the Supply Chain - Bridging the Gap Conference
How did Patagonia make the transition to using 100% organic cotton in its product line? In this panel discussion from Bridging the Gap, the Stanford 2005 Net Impact Conference organized by the Stanford Graduate School of Business, Randy Harward discusses the challenges of garnering internal support, ensuring adequate supply of raw materials, and keeping prices affordable as Patagonia greens its supply chain.
Podcast
International Coffee Markets - Bridging the Gap Panel
Over 125 million people rely on coffee for their livelihood. What are Starbucks, the Fair Trade certification, and other nonprofit initiatives doing to help them out of the coffee crisis? This panel discussion describes the mechanics of the global coffee crisis and explores strategies to address sustainability issues on the economic, social, and environmental levels.
What Business Execs Don’t Know—but Should—About Nonprofits
Business leaders play vital roles in the nonprofit sector – as board members, donors, partners, and even executives. Yet all too often they underestimate the unique challenges of managing nonprofit organizations.
Chilling With Greenpeace, From the Inside Out
Greenpeace catapulted Greenfreeze, an ozone- and climate-safe refrigerant, into widespread use and launched the first Green Olympic Games in Sydney, Australia, in 2000.